Potency
300 Times Greater
OLIVENOL™ livin’ contains a unique formulation of natural biophenols derived from the patented Olea europaea (olive) extract which is harvested from the pulp of organic olives. It offers remarkable free-radical protection and efficacy because its minute molecular size allows it to be quickly absorbed, distributed and metabolised in the body.
Although similar biophenols are found in the best extra virgin olive oil, its concentration in olive juice is 300 times greater. Therefore, the multi-action biophenol effect of just one capsule of OLIVENOL™ livin’ is equivalent to consuming 4 to 6 ounces of the finest extra virgin olive oil.
On the ORAC (Oxygen Radical Absorbance Capacity) scale which measures the scavenging activity of antioxidant compounds against cell-damaging free radicals, OLIVENOL™ livin’s patented olive extract has a value of 27,000 micromole TE/g. This is three times the value of both grape skin extract and epicatechin from green tea.
High Bioavailability
The patented Olea europaea (olive) extract has high bioavailability and offers remarkable free-radical protection because its minute molecular size allows it to be quickly absorbed, distributed and metabolised in the body.
A human clinical study is conducted by the Health Research Studies Centre in Los Altos, California in 2003 to evaluate the dose effectiveness of OLIVENOL™ on plasma ORAC levels in 12 healthy human subjects, free from diabetes and other chronic diseases. The subjects were divided into two groups of 6 subjects each, each group consuming different levels of OLIVENOL™.
The results of this study is remarkable. The following chart showed that OLIVENOL™ significantly increased ORAC levels in the blood within 30 minutes after consumption consuming OLIVENOL™. In other words, OLIVENOL™ can be absorbed into the bloodstream very quickly to protect the body against the damaging effects caused by free radicals.
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